Branding, Collaterals
Bochechas is a premium children and family clothing brand based in Singapore. With a strong emphasis on sustainability, the brand carefully chooses high quality, natural fabrics that are both kind to the skin and the environment. The primary goal was to design collateral that not only aligned with the brand's core values of sustainability but also captured a youthful and innocent spirit, resonating with both parents and children.
Approach:
Utilizing inviting colors and playful typography, I aimed to create a visual language that conveyed warmth, playfulness, and a youthful spirit. This cumulated in multiple brand collaterals, including stationery, business cards, banners, packaging, posters, and advertisements, all maintaining a cohesive brand identity. Additionally, I assisted with shooting and creating content for social media.